The Philanthropist Brand Identity

 
NO NONSENSE + CELEBRITY: The Philanthropist
This direct yet luxurious type is motivating for many people who aspire for this lifestyle.
They naturally show up as high-end and will continuously work to build their brands to the point that they are millionaires or beyond - because they want to be able to give and serve the world with their affluence.
Their brands often feel like you've walked on a red carpet into a high end benefit or Gala.
If this isn't genuinely your Brand Experience Identity and you pretend that it is to have people admire you, the following WILL happen:
-You will overspend to look like you live this lifestyle.
-You will struggle with imposter syndrome and believing you are worthy of the brand.
-People will chalk you up to being a b****.
-You'll begin feeling like you can never live up to people's expectations of you.
If it truly is your type, though, it will fit great! You will be able to incorporate humanitarian efforts into a luxurious lifestyle brand.
Here are...
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The Rockstar Brand Identity

 

NOVEL + CELEBRITY: The Rockstar

This confident & entertaining type is a natural performer who can't help but be seen, but has a 'stage' persona vs. an 'off-stage' version of themselves, and neither one is inauthentic.

While audience growth is important to them, they are not willing to sell out on their performance or 'art' for the sake of money and fame, yet they battle with wanting these things at the same time.

They have a slight edge, imperfection and self-acceptance that others envy.

For them to stand out in their industry, they must lean into what makes them the artist and entertainer that they know they are capable of being.

If this isn't genuinely your Brand Experience Identity and you pretend that it is to get attention, the following WILL happen:

-You'll likely go TOO edgy or bad*** and the people you actually want to have as clients will be repelled by you.

-You'll feel pressure to create things that sell - not your own art trusting and knowing that what you need is created...

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The Girl (or Boy) Next Door Brand Identity

 

NURTURING + CELEBRITY: The Girl or Boy Next Door

This wholesome, friendly type is lovable, respected and someone people generally just want to have around.

Audience growth for them comes easier than it does for pretty much any other type without them having to use polarity or uncomfortable tactics to get attention.

Their brands often feel like you've been invited to their home for a BBQ, and lots of people feel like they're really good friends with the person who runs these brands.

If this isn't genuinely your Brand Experience Identity and you pretend that it is to get attention, the following WILL happen:
-You'll be exhausted by all the people who think that they are your BFFs, but you know they aren't.
-You'll feel like you're constantly having to put up a fake, bubbly persona that drains you.
-People will expect you to have high, positive energy that you cannot maintain.
-You'll begin feeling used and burnt out.

If it truly is your type, though, congrats! Your brand will be able to grow...

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