NURTURING + COMMUNITY: The Market Manager
This warm, nurturing type is a rock for the people they create a platform for with their brand.
They naturally show up as gentle organizers, who gather people or curate products in a way that puts OTHERS on display instead of themselves.
They then are elevated by association.
Their brands often feel like they are gentle wallflowers who are surrounded by powerful people, and it suddenly gives pause to anyone who sees them - how can such a gentle and kind nature wield such power?
If this isn't genuinely your Brand Experience Identity and you pretend that it is to have powerful people surround you, the following WILL happen:
-You will struggle knowing that you are using people for your own success.
-You will feel resentful about the fact that so many people 'use' you to get seen.
-People will not take the platform you are building seriously, because they will be able to feel that it is solely self-serving.
If it truly is your type, though, yay!! I've...
NURTURING + CELEBRITY: The Girl or Boy Next Door
This wholesome, friendly type is lovable, respected and someone people generally just want to have around.
Audience growth for them comes easier than it does for pretty much any other type without them having to use polarity or uncomfortable tactics to get attention.
Their brands often feel like you've been invited to their home for a BBQ, and lots of people feel like they're really good friends with the person who runs these brands.
If this isn't genuinely your Brand Experience Identity and you pretend that it is to get attention, the following WILL happen:
-You'll be exhausted by all the people who think that they are your BFFs, but you know they aren't.
-You'll feel like you're constantly having to put up a fake, bubbly persona that drains you.
-People will expect you to have high, positive energy that you cannot maintain.
-You'll begin feeling used and burnt out.
If it truly is your type, though, congrats! Your brand will be able to grow...