The Nerd Brand Identity

 

NURTURING + CONTENT: The Nerd

This accepting, intelligent type is often feared because of their attachment to accuracy and data.

They naturally show up as smart individuals with an extraordinary amount of unexpected knowledge about unexpected things.

When they gain the confidence to build a brand they can be relied on for... well, being reliable. They're reliable to do what they say they will as well as having the best, most current information on whatever they're passionate about.

If this isn't genuinely your Brand Experience Identity and you for some reason were like, "Hey, I think it would be cool to pretend I'm a nerd," the following WILL happen:

-You will not have the unexpected attention to detail that it takes to have such a data-heavy brand, and people will try to discredit you.

-You will worry about whether or not you are liked, because you don't love data more than approval.

-Imposter syndrome will be your constant companion, because you'll know that you haven't done the research...

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